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Popularity of the breweries BlonderBeer in Russia – wrote about us

In 2010 company Techimpex won the first positions and in 2011 it became an unchallengeable leader among importers of small brewery equipment. The popularity of Blonderbeer breweries in Russia resulted in the first place from its low price. One can buy cheaper new breweries only from Chinese producers and only under conditions of direct contract. Besides advertisement of Blonderbeer breweries dominates in the internet.

2006 saw the beginning of Techimpex expansion in Russia. Then the company shipped to Russia two breweries of small capacity. The sales have been doubling since every year since 2006. Thus in 2007, four breweries were delivered including one, which went to Ulan-Ude, where rather big project for company “Yertuhanov” was realized. In 2008, among four shipped breweries there were three consignment to the same sum — they were delivered to company “PSZh-P” (Balgoveschensk), to enterprenuer Vladimir Laskin (Astrahan) and restaurant of firm “Karbon” (Kaliningrad).

In 2009 the company had already delivered “critical” number of breweries to Russia which made it one of the key players by the number of realized projects. Besides, equipment low price plaid the main role for many entrepreneurs during the economic recession. Though the number of projects implemented in 2009 decreased, however their scales grew significantly, owing to this Techimpex sales doubled.

Three large minibreweries were delivered to Krasnoyarsk Territory. Besides, one equipment unit went to a new distribution partner, company “Londe Avenir”, which later plaid the key role in the company’s expansion of Russian market.

In 2010 company Techimpex led the market having sold equipmet. There were one large minibrewery, five minibreweries and some breweries with a capacity from 200 l to 500 l of beer per day.

One of the minibreweries was shipped to Belgorod to Alexey Potapov, entrepreneur. He owns a network of economy pizzerias “Potapich”, where, apparently, beer of its own is intended to be supplied.

One more analogous capacity brewery was shipped to Volgograd. In spite of comparatively low equipment productivity, company “Planeta zvezd” has already produced many beer sorts including ones made by Techimpex recipes. A similar industrial project is being implemented by company “Arkanum”. It located its production in village Topkanovo (Moscow region), planning supplying production to Moscow and the region.

… breweries of different capacities were purchased by entrepreneurs from small populated areas. Equipment was shipped to town Belidzhi (Republic Dagestan), where a minibrewery was opened. Three other minibreweries of small capacity were delivered to cities Buzuluk (Orenburg region), Yefremov (Tula region) and Novokuznetsk (Kemerovo region), where apparently, production for local markets is launched.

One should also notice a restaurant project which is rather unusual for Techimpex, which according to sales statistics mainly supplies equipment for industrial breweries. A brewery with a capacity of 300 l. per brew was purchased for Saint Petersburg restaurant “Birshtube”. The establishment of “home” type is located on the first floor of Marriot hotel.

In January-August 2011 company Techimpex sold as many breweries Blonderbeer as in 2010. And by value company already increased its sales and by the year end both the sum and number are likely to increase judging by the company’s orders volumes and the present sales dynamics.

We should also mention active development of brand Blonderbeer — practically all new minibreweries use matured formula and the trade mark itself when forming its product range. If Russian expansion of the company progresses at the same rates beer Blonderbeer will be available everywhere in Russia.

One more Techimpex project was realized in town Verkhneuralsk, Chelyabinsk region. A minibrewery was delivered there. The equipment was bought by company “Rodniki Urala” which before the brewery acquisition was in drinking water delivery. It is intended that the company produce was sold in specialized retail in HoReCa including Magnitogorsk restaurants.


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Micro breweries/Микропивоварни

Mini breweries/Минипивоварни